Make Developing Your Content Strategy Your First Marketing Goal

For business owners, the top thing on their New Year's resolution list should be developing a content strategy for 2018. Unlike most of your New Year's resolutions, however, you need to actually accomplish this one quickly if you want to get 2018 off to a great start. In order to create your content strategy, keep some tricks and tips in mind.

 

Implement Mobile First

 

Many business owners are still planning their strategy around desktop applications. While it can be difficult to give up old-school ways, this is a habit that you need to break. Instead, plan your strategy around your mobile site, and let your desktop site take a back seat. In fact, over 50 percent of consumers say they will not bother with a company that does not have a great mobile site. Up your game by using media queries allowing your site to automatically adjust based on the user's screen size. Keep visual content front and center. Even if you refuse to join the mobile generation, your customers are wholeheartedly endorsing shopping on their mobile devices.

 

Personalization is Everything

 

You must find a way to personally connect with each member of your target audience. Play to their emotions while giving them a peek behind the scenes of exciting things that are happening at your company. If you have not tried Facebook Live and Periscope yet, experiment with using these programs in the early months of the new year.

 

Unleash the Hidden Power of Chatbots

 

You may wish that you had the time to personally chat with each of your customers, but when would you sleep because the internet makes it easy for people to shop around the clock. Since that is an impossibility, you need to be using chatbots to personalize your user's shopping experience. Most companies find that chatbots save them money by automating the process of giving the same information relieving staff to handle other duties. Chatbots are also available in many different languages. They can even handle payments.

 

Use Email Marketing

 

Two thousand eighteen will be the year for email marketing. They are great for letting you segment your targeted audience delivering information about products meeting customers needs directly to their inbox. It is also easy to send out location-based emails. Furthermore, embedding videos in emails is a snap. You will definitely want to get on board the trend of sending emails to your customers to be successful. An entertaining email is also a great way to get customers to share your story with their friends.

 

Get ahead of your competition and stay there all year by using these content strategy guidelines.